High ranking on search engines is the ultimate objective for any online business. Nothing will contribute more to online success than being number one on major search engines such as Google or Yahoo.
If this is your business objective then you need a plan to achieve it. The plan must involve two key elements, one to get the right online architecture and second to get the right keywords. If SEO was a car race then the first element is to get the right car, the second is to drive it in the right direction.
Getting the right vehicle involves many factors. Google is known to use over 120 different measures to rank a site against its competitors. Some of these factors are concerned with the domain name and how it is hosted.
Other factors concern the website itself such as its structure, form, size, code quality and content. Google ranking is also affected by how well the site is networked to other influential sites on the Internet. All of this contributes to a general measure of performance.
The second factor concerns how you direct your marketing messages to win the search engine race. There are numerous approaches to keyword research. INDEZ has developed a patented method called Target Market User Profiling (T-mup).
We have developed systems that use Artificial Intelligence methods to automatically identify and analyse what people type into search engines and rate these in terms of how competitive these search queries are.Resulting viability scores allow us to identify those keywords and phrases that best connect a website with its target customers.
In this way, marketing is transformed into a precise and analytical method that can be measured, planned for and improved on.
